Privacy Policy

Last updated: 26 october 2023

BIRKENSHOP values your privacy. In this privacy policy, we explain what personal data we collect, how we use, share and protect it. 

We encourage you to read this privacy policy carefully. 

I. Identity and contact details of the controller of the data and its representative

Company name: H.S.M. NV
Trade name: BIRKENSHOP
Registered office: 2590 Berlaar, Broekweg 14 (Belgium) 
Company number (KBO): 0463.903.587
VAT number: 0463903587
Register of Legal Entities Antwerp, Mechelen Division 
Represented by: Mrs. Lieve SWYZEN
Phone number: 014 15 19 77

II. Personal data collected

II.1 Personally Identifiable Information: When using our website, we may collect certain personally identifiable information necessary to provide our services, such as your name, e-mail address, address, and telephone number. We collect this information only when you provide it voluntarily, such as when placing an order or filling out a contact form.

II.2 Non-Personally Identifiable Information: We may also collect certain non-personally identifiable information when you visit our website, such as your IP address, browser type, operating system and pages visited. This information is used to improve the performance of our Website and to analyze our demographics. 

III. Use of personal data collected

III.1 We use the personally identifiable information collected for the following purposes necessary to adequately perform our services:

  • To process and deliver your orders.
  • To respond to your questions and requests.
  • To notify you of important changes or updates regarding our products and services.

III.2 We may use the non-personally identifiable information collected for the following purposes, to the extent you have consented:

  • To improve the user experience on our website.
  • To optimize our marketing efforts.
  • To collect statistics about the use of our website. 
  • To send you relevant marketing communications.

IV. Sharing of personal data

IV.1 We may share your personal data with third parties, but only to the extent necessary to provide our products and services to you. This may include, for example, sharing your name and address with a delivery service to deliver your order. 

IV.2 We will not sell, rent or disclose your personal data to third parties for their marketing purposes without your explicit consent. 

V. Retention period of personal data

V.1 We will never keep your personal data longer than necessary to best provide our products and services to you. As soon as the information is no longer necessary in the context of our services, we will delete it. 

VI. Security of personal data

VI.1 We take all reasonable technical and organizational measures necessary to protect your personal data from unauthorized access, loss, misuse, or alteration. For example, we use encryption technologies and restrict access to your data to authorized personnel. 

VII. Your rights in relation to personal data collected

VII.1 You have the right to access the personal data we have collected from you. You have the right to correct, update or delete it at any time. You have the right to restrict the processing of your personal data. 

VII.2 You have the right to object at any time to the use of your data for direct marketing purposes. 

VIII. Complaints

VIII.1 Should you have any complaints regarding the processing of your personal data, you can always lodge a complaint with the Data Protection Authority.

IX. Changes to the privacy policy

IX.1 BIRKENSHOP reserves the right to update or modify this privacy policy at any time. Any changes will be published on this page along with the date of update. 

X. Contact

X.1 If you have any questions about our privacy policy, or if you wish to exercise your rights (as described in Article VII), you can always contact us using the following details:


2590 Berlaar, Broekweg 14 (Belgium) 
Phone number: 014 15 19 77

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